Built for SMB, DTC brands, and small business owners. Start free. Scale as you grow.
For individuals exploring smart social tools
For solo creators and small brands
or $39/mo billed yearly
For DTC brands and content creators
or $79/mo billed yearly
For agencies managing multiple client accounts
or $159/mo billed yearly
No surprise charges. Hard monthly caps on every tier.
Per rewrite after base quota
Per human-reviewed reply after base quota
Per mention after base quota
Lower tiers (Free/Starter) automatically prompt upgrade when quota reached β no surprise charges.
Everything you need to know about HeyRepli pricing.
HeyRepli simplifies the previous 5-tier structure into 4 plans aligned with real SMB segments: Free for trying, Starter for solo, Pro for DTC brands, Agency for multi-client managers.
If you previously subscribed to a higher tier, you will be automatically mapped to Agency ($199/mo) with full feature parity. No action required.
Each plan has a 12% free buffer (e.g., Pro gets 1,500 base, 1,680 buffer). Overage is charged at fixed rates ($0.025-$0.30 per unit). Hard monthly caps prevent runaway bills.
Yes. Cancel anytime from your dashboard billing page. We offer 14-day money-back guarantee on first payment.
Yes - 20% off when paying annually. Starter $39/mo, Pro $79/mo, Agency $159/mo (billed yearly).
Buffer charges $5-10/channel for scheduling only. Hootsuite charges $99/user. HeyRepli is an all-in-one platform with 5 capabilities: brand voice (personas), smart drafting (human-approved replies), brand monitoring, content rewriting, and multi-platform publishing β starting at $49/mo.
A persona is a brand voice profile (tone sliders for formal/witty/authoritative/friendly, vocabulary level, banned phrases, emoji policy, etc.) applied to every AI generation. Pro gets 3 personas, Agency gets unlimited. Free/Starter can use 0-1 persona.
Paste one master draft and instantly get 11 platform-native versions (Twitter 280 chars, LinkedIn long-form, Instagram hashtags, TikTok caption, etc.) with each tailored to the platform's optimal format. Pro and Agency unlock all 11; Starter unlocks 5; Free unlocks 2.
After every AI generation, we score how well the output matches your persona on a 0-100 scale. Below 80 is flagged in the dashboard so you can review before publishing. Pro and above get detailed reports; Starter gets basic scores.
Yes β Brand Voice Pack and Format Pro Pack can be added to Pro or Agency plans anytime from your dashboard. They're billed monthly and can be cancelled anytime.